Data Analysis // Data Visualization // Database Design & Pipeline Creation // Data Mining // Forecasting & Predictive Analytics // Yield Optimization // Inventory Management // Strategy Operations // Sales Operations // Competitive Analysis // Pricing Analysis // SQL // Python // Google Cloud Platform // BI Platforms (Tableau, etc) // Geographic Information Systems (GIS) // Spreadsheet Analysis (Excel, etc)
Analytic Role Experience
* Senior Analyst, Google Fiber (Nov 2014 – Mar 2017): Formalized predicted demand efforts by way of machine learning -based engines; Identified and eliminated commercial sales challenges via SalesForce; Launched a National Partner Program to court key property management companies.
* Industry Analyst, Google Fiber (Jul 2013 – Nov 2014): Developed set of key indicators of product adoption; Segmented markets to allow for targeted sales, construction, and marketing; Guided expansion with data-driven profiles of US cities to identify favorable markets.
* Data & Analytics Team Manager, Google Display (Sep 2012 – Jul 2013): Managed four data scientists supporting Google’s display sales execs; Created system for YouTube to offer Nielsen-alternatives to CPP purchasing; Oversaw data migration from DFP to Google version of the platform.
* Inventory & Yield Mgmt Team Manager, Google Display (Jan 2012 – Sep 2012): Managed two yield/inventory analysts supporting Google’s display sales teams; Resolved internal teams hoarding reservation-based ad inventory; Produced DB for sell-through data to allow for systemic yield optimization.
* Inventory & Yield Mgmt Analyst, Youtube (Jan 2011 – Jan 2012): Created Google’s first yield/inventory role; Formed practices for handling reservation revenue impact from seasonality/underdelivery; Worked with x-functional team to create new metric (monetization rate) to highlight yield opportunities.
* Media Coordinator Team Lead, Youtube (Jan 2009 – Jan 2011): Led team of four media coordinators managing digital media campaigns; Produced weekly scorecard of resource use and yield efficacy.
* Media Coordinator, Youtube (Nov 2007 – Jan 2009): Managed media campaigns for high-profile clients in the education, retail, and automotive verticals; Trained Google’s Japan media coordinator team.