Michael Alwill is a writer, analyst, and creative based in New York City. Ever the multidisiplinarian, Michael studied Pure Mathematics at the University of Rochester (2004) alongside a custom curriculum that involved Japanese, Psychology, and a special study year granted to him on a full scholarship basis to examine the relationship between Linguistics and Music.

Shortly after, Michael was accepted into the prestigious JET program, through which he traveled to Japan to teach high school English on behalf of the Japanese Government. He stayed in Japan for two years before returning to New York, and upon return he was hired by Google to join their Media Operations Team for YouTube (2007).

Michael helped YouTube grow its advertising business within Media and Revenue Operations, holding roles in Media Coordination, Yield Optimization & Inventory Management, and Data & Analytics, including time as a Team Lead and Global Manager. After six years working with YouTube and Google’s Display properties, Michael transitioned to Google Fiber–Google’s telecom product–in a Sales Operations capacity (2013).

Using his data analysis and business operations skills, Michael created demand prediction models for Fiber, helped launch their National Partner Program for Multifamily Property Managers, and contributed heavily to their market selection process.

After nearly four years at Fiber and a decade at Google, Michael left to pursue a creative sabbatical (2017). He used this time to produce and release a new issue of his literary magazine Weird City, to launch the creative writing workbook series Ready, Set, Write, and to create the Undercity universe, an original urban fantasy world featured in his to-be-released novel Untethered, as well as the collaborative comic short, Against the Grain.

Currently, Michael is splitting his time between creative projects and consulting work on both the writing and analytic fronts. Recent clients include cleantech startups, congressional candidates, and local small businesses.

For general inquiries, you can contact Michael through the contact form on this website. You can also find him on Instagram, where he engages with his readership as well as fellow writers.